On September 27 and 28, the Benaki Museum in Athens joined forces with the Embassy of the United States in Athens to host a conference which focused on new technology and social media use in museums. Titled
The Networked Museum: New Media and Innovative Ideas for Audience Development in Museums and Cultural Institutions, the conference focused on new ways in which technology can be used in museums to enhance visitor experiences. These forms of technology can range from cell phone tours on smartphones to enhanced museum websites.
Nancy Proctor, head of Mobile Strategy and Initiatives at the Smithsonian American Art Museum, and Allegra Burnette, Creative Director of Digital Media at the Museum of Modern Art in New York, were keynote speakers. The conference was held as part of the Cultural Envoy program, which aims to bring cultural events to new audiences.
Source: Greek News Agenda
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